Suez Canal Bank launches ‘Sekket Rezk’ initiative to empower care home youth

2026-03-07 - 16:33

Suez Canal Bank has launched the “Sekket Rezk” initiative in partnership with Sonaa El Kheir Foundation for Development, a member of the National Alliance for Civil Development Work, and Talabat Egypt. The initiative is being implemented under the patronage of the Central Bank of Egypt and the Ministry of Social Solidarity, and aims to support and empower young people from care homes while preparing them for effective integration into the labour market, in line with the objectives of Egypt Vision 2030. The programme focuses on integrating 55 young men and women from care homes into the labour market by providing transportation tools, such as motorcycles and bicycles, financed by Suez Canal Bank. It also includes opening personal bank accounts to enable beneficiaries to manage their income independently. In addition, the initiative offers employment opportunities in cooperation with Talabat Egypt through its logistics partners, providing practical and sustainable job prospects for participants. The partnership represents an integrated model of cooperation between the banking sector, the private sector and civil society organisations. By combining employment opportunities, productive tools and financial support, the initiative seeks to create a tangible and sustainable impact on the lives of beneficiary youth while facilitating their transition from institutional care to active participation in the economy. Maya Morsy said empowering youth from care homes is a top priority for the ministry, noting that moving from the stage of protection and care to economic independence is essential for their full integration into society. For his part, Akef El Maghraby said the “Sekket Rezk” initiative reflects the bank’s vision of generating meaningful developmental impact. He added that the partnership model underpinning the programme highlights the importance of cooperation between the banking sector, the private sector and civil society in supporting national development goals in line with Egypt Vision 2030 and the Central Bank of Egypt’s efforts to strengthen economic empowerment and expand social protection. Nour El Zeny said the initiative forms part of the bank’s corporate social responsibility framework and reinforces the concept of integrated partnerships between institutions, reflecting the bank’s commitment to empowering vulnerable groups. El Zeny noted that the bank contributed by providing transportation tools for beneficiaries, enabling them to access employment opportunities and achieve economic empowerment. She added that this approach reflects the bank’s strategy of shifting from direct financial support to sustainable empowerment that generates measurable social and developmental impact. The initiative also enables beneficiaries to open bank accounts and deposit symbolic amounts, alongside awareness sessions introducing them to banking services and products. These activities aim to encourage young participants to manage their finances more effectively and conduct financial transactions with greater ease. Mostafa Zamzam said the launch of the initiative aligns with the foundation’s strategy of prioritising economic and social empowerment for various community groups under the umbrella of the National Alliance, while expanding its services across Egypt’s governorates. “The initiative represents strong evidence of cooperation between the state, civil society and the private sector,” he said, adding that it combines financial support, economic empowerment and employment opportunities to create a tangible social and developmental impact. Meanwhile, Hadeer Shalaby said the “Sekket Rezk” initiative reflects Talabat Egypt’s commitment to creating opportunities for young people and empowering them economically and socially, particularly among vulnerable groups. “Sustainable empowerment begins with providing real job opportunities, the tools required for work and bank accounts that enable young people to rely on themselves and build a stable future,” she said. Shalaby added that the initiative highlights Talabat’s ability to build effective partnerships between the private sector, the banking sector and civil society, translating cooperation into tangible and sustainable development impact. She noted that the programme aligns with national policies aimed at strengthening employment and financial inclusion, while helping prepare a generation capable of addressing challenges and contributing to long-term economic and social development.